Smart Ideas: Packaging Revisited

Different Types of Point of Sale Displays

With so many options available for point of sale displays, numerous retailers are having a hard time deciding which one is best for them. Literature displays, counter displays, pallet displays, brochure holders and floor displays are only a handful of the most popular options you can get. Many of these display options that you are going to find are divided into temporary and permanent units.

As you read this article, we are going to talk about the major types of display units that you could use.

Number 1. Temporary – majority of temporary display units in stores are meant to last for a month or two. This is because it is only made from low cost materials such as corrugated cardboard. On the other hand, temporary displays perfectly serve its purpose for seasonal products, market testing or perhaps, introduction of a new product line.

As for your high ticket merchandises, it is recommended that you avoid using such display. By using screen printed graphics or anything similar to it is a smart way to spend budget and have the displays be shipped semi constructed.

Number 2. Semi-permanent – this type of display is actually a sensible option for all retailers who are after sturdy display that can also last for a period of 1 year. This display unit is made from varieties of materials similar to metal, durable cardboard, glass, wood, acrylic and co-polyester.

Most of these displays can be used in featuring the logo printed or brand identifier outside. There are cases that the display can serve as dual purpose and accept different products at once, helping you to not just save on cost but also, save on space in your store. It has high quality build too, making it capable to accept all types of products which include your high priced items.

Number 3. Permanent – when it comes to permanent display, it is more durable and long lasting that it can last for 3 years or even more. Majority of these units is made to look like a kiosk or perhaps, to appear like it’s a separate space in a larger store. Such display units aren’t seen commonly in the retail space but when it is used, it is normally positioned near the checkouts or to whichever area it looks appropriate.

These units are also built by using only the best and highest quality materials similar to metal, plastic, glass and wood. And since it has quite large upfront cost, it makes sense to ensure that you are making your selections and decisions done with extreme care.

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