Ways that Social Media Can be Used to Create a Strong and Trusted Brand
One of the main ways in which people connect with each other, groups and brands is through Social Media. With a million users signed up for Facebook and Twitter alone, many businesses realize the need of having to build a social media marketing strategy that will help in promoting their brand as well as building a strong relationship with their customers. Below are some ways in which small companies can use social media to build their brand and engage with the followers.
Share your Product Descriptions with the Followers
Many start-ups today are selling products that are most likely not well known yet and need a boost into the market to get off the ground. You can create a product demonstration video and share it with your followers to make them aware of your product and show them how it is used. The video can be posted on YouTube and then share it on all your social media platforms to reach all your clients. Introduce the product and then take the viewers through the steps of using it and what it does to have them gain a better understanding of your brand and the items that you offer.
Encourage the Customers to take Part
For best social media marketing results, ensure that you engage with your clients and offer then an opportunity to be a key part of building your brand. You can create surveys and polls that can be quickly accessed and filled in by your followers to help you get a better idea of what they think of your social media profiles, your products and services and more.
Offer Customer Competitions and Rewards
One of the best parts of social media marketing is that the customers’ shares, re-tweets, likes, and comments can go a long way. However, most of the time social media users will not rush into sharing something unless it is of significance to them or they will receive something in return. One a good way to do this is by giving rewards and offering media sharing contests.
In addition to showcasing your expertise and knowledge on social media, do not forget that these are platforms that you can use to show the caring side of your brand. Use a social media poll to determine which charitable causes are most preferred by your customers, then using social media create awareness and even fundraise on behalf of the chosen charity. Customers no longer look for those brands that only sell nice products and provide good customers services, they also want to connect with brands that support causes that are similar to theirs and have a human side to show.