News@me: Increasing Awareness and Understanding About Email MarketingAudience Segmentation Strategies
It is important for an email marketing campaign to apply effective audience segmentation strategies for the improvement of open and click through rates. Demographics is usually the first audience segmentation strategy in email marketing lists based on demographic data such as age, gender, income level, or company position as the first audience segmentation strategy since these details tell a lot about a person’s needs and interests. The more details you can obtain about your audience in the sign-up process, you’ll have more options for demographic segmentation, but avoid asking too much information as you might scare people and they’ll just end up no signing at all. Demographic segmentation involves selecting the right content or metrics for your business, including those questions in the sign up process.
If you want to collect valuable demographic information, and find out more information about your audience’s insights, beliefs, tastes, and preferences, you can conduct a survey or quiz. If you want this email segmentation strategy to be effective, you can create an incentive for those who are able to complete it such as joining them in a raffle draw for a prize. Another basic method to segment your email list is through email engagement that can cause a big impact on the overall results. You can create a specialized campaign for inactive subscribers and engage with active users differently, based on the open rate and clicktrhough rate metrics to keep you track of your email marketing service. You can also choose to focus on subscribers who engage by sending out an email announcement of an upcoming sale, and those who link on the email link are categorized as interested targeting them as potential buyers. When using geographical data, you can segment your audience using time-based email messages, advertising regional promotions, personalized travel directions, frequent shopping locations, live seminar or AMA promotions, and local-specific content.
Audience segmentation of past purchases is another effective way to optimize targeting such as sending email recommendations or suggestions for similar items pr accessories that can go well with previous purchases like replacements, refills, or renewal. If you are selling a range of low and high dollar items, you can use amount spent as a good audience segmentation strategy. It is a good way to send emails about your items within the price range of the customer’s previous purchases. It is also a good idea segmenting your audience using time of last purchase, website behavior, the position of the customer in the sales funnel, and personal interests. There are many ways to increase your conversion and sales, al you have to do is to be analytical, creative, and specific. Learn more about email marketing, feel free to visit our homepage or website now. There are a lot of benefits email marketing can provide to your business.